Personal Narrative- Moose Hunt Essay -- Personal Narrative

Personal Narrative- Moose Hunt It was the middle of October, and it was finally time for my long awaited moose hunt. I have waited ever since I was a little girl for this opportunity, and it was finally here. So, my father and I packed up our stuff and left the warmth of Phoenix. We were leaving the "Valley of the Sun" and headed for a place called Wyoming. After two days and fourteen long hours of driving, we made it to our hunting unit. The mountains were tall (11,000 feet +) and covered with bright powdery snow. It was like nothing I had ever seen before. I was eager to set-up camp and prepare for our nine day hunt. But, Dad said that we had to drive around and check out all the good places, just to make sure that we were in the best area. This was partially understandable, but since I am a teenager I'm not supposed to understand anything! So, we spent another several hours driving. We went up and down through the mountains and then we saw it. The spot was beautiful; it was right on the edge of a vertical drop-off, over looking everything. It was like paradise, but colder! We set up our camper and got everything ready to go for morning. Sooner than I knew it, morning came and that annoying alarm clock was ringing in my ear. I slowly dragged myself out of bed and got ready to go on yet another driving/scouting trip. This would be our first opportunity to really look around and see what these mountains had to offer. We spent several days really scouting the entire unit, and we had seen several decent bulls. Finally, the evening before opening day we spotted the best bull yet, and he was right by the jeep trail! I decided that he was the one I wanted. He was with a cow and a calf, so we thought he would probably be i... ...e high in front of the lungs and behind the brisket. All of his bleeding had been internal. An inch either way would have made our tracking job a lot easier. But then I would not have had such a great story to tell! We also found that my third shot with the 300 grain hollow point went through the moose and took out both lungs. My final shot broke his spine and dropped him in his tracks. They say that the easy part of moose hunting is up until you pull the trigger. Well, if this had been the easy part, I did not want to know what the hard part was. Then, six hours later, I understood! Actually, we finally had a lucky break; a half-mile before we caught up to the moose they had crossed a jeep trail. So, after we de-boned the Moose, it only took us four hours of packing fully loaded pack frames to get him to the road†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦and we are still eating that tasty meat.

Online Communication Essay

The rise of the Internet era opened the whole new market for traditional media full of opportunities as well as threats. Online piracy being one of them because the music and film industry loses  £5.4bn in a year and if it was reduced by 10% it could have created up to 13 thousand jobs in the UK. There are various attempts taken to fight with online piracy; a case study of Anti-Counterfeiting Trade Agreement will be considered as well as other legislations attempting to regulate copyrights in the Internet. This essay is also going to look at main motives and reasons for online piracy and suggest the solutions. Main obstacles in dealing with piracy are legislative issues, semiotic disputes, little awareness or different attitudes of the Internet users. For the old media to fully overcome the threat of online piracy is as likely as completely eradicating crime. Hoverer, there are means to limit the copyright infringement in the Internet. Suggested methods are improving the legislatio n, changing public’s mind-sets and making legal ways widely and easily accessible. Firstly it is crucial to define the terms as especially in case of online piracy they are often misunderstood and are the or controversial. The definition of online piracy varies depending on the source, but the majority agrees that it refers to: â€Å"copyright violation, infringement, unauthorised copying, storage, reproduction, distribution, or sale of intellectual property—for example, music CDs, movie videocassettes. With regard to film and television, the term primarily relates to downloading, uploading, linking to, or otherwise providing access to unauthorized copies of movies, television shows or other copyrighted content on the Internet and making and/or selling unauthorized copies of DVDs and Blue Ray discs. Some sources refer to piracy as theft and according to the American legislation – 1992 federal law makes software piracy a felony. Some sources distinguish different types of piracy and Krasilovsky and Shemel (2007) define them as follows: â€Å"Bootlegging – the unauthorised recording of a live or broadcast performance. Counterfeiting – the duplication or imitation of the packaging, document, product, and label as well as the sound recording that is made with the intent to deceptively represent the item as the genuine article.† The last form of piracy researched is file sharing, although the list might not be exhaustive. File sharing also known as P2P is a term that typically refers to a networking technology that normally uses a decentralized communication model. â€Å"What is meant by this is that there isn’t any central server involved and all computers in the network act as both server and client. An example of a pure decentralized P2P network is the BitTorrent protocol where files are shared between all peers independent of any central server. The type of files that are shared can be audio, video, data etc. The big advantage of a decentralized P2P network is fault tolerance – if one peer disconnects from the network there are other computers that will have the same data available to share†. As listed above there are numerous illegal ways to avoid paying for the media content and the issues are so complex that the definitions although portray their common-sense understanding fail to serve their legal purpose Firstly it is difficult to stop piracy due to differences within legislations and legal definitions across the world. â€Å"Attempts to tackle piracy through international law are being hampered by the lack of a consistent definition.† States The Guardian in their article on piracy Since one of the reasons for a huge popularity of piracy is the easy access to free content and many people arguably download content just because they can the solution here would be in an absolute zero tolerance policy to wards piracy as SOPA, Stop Online Piracy Act suggests and closure of websites such as the Pirate bay, etc. Such policy seems to be working with plagiarism at e.g. Universities, but in term of intellectual property the intangible aspect of the product makes it more difficult to control. Therefore stopping online piracy is easier said than done, as it would require enormous human resources from a government to track down illegal websites and taking a legal action against them leading to the closure. One case study worth following regarding this issue was on the major streaming website TV SHACK.net has been seized many times by the US government and it kept changing the domain addresses to overseas addresses as .co or .bz. The owner, 23 year old student Richard O’Dwyer from Sheffield has been charged with copyright infringement and the US Justice Department has been seeking to extradite him from the UK since May 2011 – BBC reports. Streaming itself is a grey area in many countries, i.e. Germany, where it is not perceived as downloading but has been sourced using illegal means. Compared with the legal issues and the fact that the content was stored on foreign servers the law enforcement was extremely difficult, but now it has been set an example worldwide of tackling with piracy. On entering the internet address now a video clip displays which in a humoristic educated people on what piracy is and how much a â€Å"free† movie really cost. Such attempt is one of the suggested ways in dealing with piracy through legal ways such is previously mentioned ACTA, which may make the process even simpler basing on the procedures it includes. ACTA means Anti-counterfeiting Trade Agreement crafted by Japan and United States and signed by Canada, Australia, New Zealand, Singapore and South Korea in October 2011. In January 2012 European Commission enter negotiations whether to sign the treaty, together with non-elected representatives from 22 Member States: Austria, Belgium, Bulgaria, Czech republic, Denmark, Finland, France, Greece, Hungary, Ireland, Italy, Latvi a, Lithuania, Slovenia, Luxemburg, Malta, Poland, Portugal, Rumania, Spain, Sweden and United Kingdom. The European Commission says that ACTA is an international trade agreement aimed at ensuring the EU’s already high standard of protection for intellectual property rights can be enforced globally. ACTA proved to be very controversial especially while in early 2012 it was meant to be signed by i.e. Poland. On announcement that the government is going to sign ACTA on the 26th January major protests and hacker attack on governmental websites emerged. The antagonists say that it is going to be the end of free internet and the freedom of speech is going to be limited there. The Act allows for the websites suspected of infringement to be taken down without a legal procedure and notification to the owner. The protagonists say that it is the only way for the music and film industry to stand a chance in the fight for copyright, as the other methods fail. Another reason is that the semiotic problem confuses the public and one part of them does not know that downloading pirated content is illegal, some of they do feel it’s not right but since there is no consequences millions get away with it and hence 95% of music downloaded is pirated Lack of understanding of the core issues often pushes people to piracy for example streaming is a grey area in some countries because although you are watching an illegal content you don’t download it or own it. That brings the subject back on semiotics and defining the legal issues regarding piracy, such as making a copy for individual, home-use. Previously a grey area has been made legal through the process of legal debates. Collberg (2010) in â€Å"Surreptitious Software† says â€Å"There is an important lesson here: If you are going to us a copy protection scheme at all, you must not make it so inconvenient to users that they feel they have a right to break it† For this reason, on a basis on â€Å"the 1992 Audio Home Recording Act it is legal to convert CD tracks to mp3 files as long as you are the legitimate owner of the CD you want to copy† and â€Å"only when you use these copies for your personal use† There is al â€Å"Is it illegal to download a file from an Internet site if you have a legal right to create that file on your own through other means? The courts have not yet had an opportunity to rule on this issue.† People commit a crime sometimes out of lack of knowledge and understanding of legislation, for example c There are many misunderstandings within this subject of what is legal and what constitutes an illegal action. -they are not the ones who stole it and they haven’t paid for it so it doesn’t feel like stealing -downloading just to test the product you are going to buy anyway is not wrong. Solution: make people aware that what they do is wrong. make legal ways CLEAR 1. TOO EXPENSIVE TO BUY Additionally the widely mentioned all across the internet reason for illegal downloading of music, movies and TV shows is that the records and movies are to expensive. The reason a fallacy in itself, because it basically says that if you cannot afford to buy a product you should get it in a different, usually illegal way. A suggested solution to this aspect would be to make legal ways affordable and easy like lovefilm streaming or Netfix Music industry attempts to tackle with the issue like the case study from 2008 when Radiohead and Nine-Inch-Nails launched their albums straight to internet and enabled the purchase by donation. Conclusion There is a controversial opinion that piracy could be used as a promotion tool for the music and film industry by the companies allowing people to download their products on internet â€Å"to try† Current online piracy activity requires a separate department of every company just to search for websites where their copyrighted contend is being illegally distributed. All in all people who support piracy will always attempt to go around the rules and legislations to get a free and unlimited content to media because (a) they can (b) get satisfaction from fooling the system Bibliography: Books: 1. Baskerville D., (2010) Music Business handbook, 8th Edition, Sage, London 2. Collberg C., Nagra J.,(2010) Surreptitious Software, Addison-Wesley, New York 3. Dovey J, Kennedy H., (2006) Game Cultures, Open University Press, Glasgow 4. Gunasekaran A. (2008), Techniques and Tools for the Design and Implementation of Enterprise Information Systems, IGI Publishing, New York 5. Krasilovsky M. , Shemel S., (2007) This business of music, The definitive guide to the Business and Legal issues of the Music Industry, 10th Ediion, Watson-Guptill Publications, New York 6. Lehnert W., (2003) Web 101, Making the ‘Net Work for you, 2nd Edition, Addison Wesley, New York. 7. Tavani H., (2007) Ethics & Technology, Ethical Issues in Age of Information and Communication Technology, 2nd Edition, John Wiley & Sons, Inc., USA 8. Turban E., (2008) Information Technology for management, 6th Edition, John Wiley & Sons, Inc., USA Journals: * Short, Greg. 1994.†Combatting Software Piracy: Can Felony Penalties for Copyright Infringement Curtail the Copying of Computer Software?† Santa Clara Computer and High Technology Law Journal 10 (June) Websites: * http://www.go-gulf.com/blog/online-piracy [20.02.2012] * http://www.riaa.com/physicalpiracy.php?content_selector=piracy_details_online [20.02.2012] * http://gizmodo.com/5133065/95-of-music-downloads-are-pirated [20.02.2012] * http://www.cato-at-liberty.org/how-copyright-industries-con-congress/ [20.02.2012] * http://www.internetevolution.com/author.asp?section_id=568&doc_id=146002 [20.02.2012] * http://wololo.net/wagic/2012/01/21/the-megaupload-shutdown-wont-stop-piracy/ [20.02.2012] * http://arstechnica.com/tech-policy/news/2012/01/why-the-feds-smashed-megaupload.ars [20.02.2012] * http://www.bbc.co.uk/news/world-us-canada-16657800 [20.02.2012] * http://www.bbc.co.uk/news/technology-16642369 [20.02.2012] * http://legal-dictionary.thefreedictionary.com/piracy [20.02.2012] * http://www.mpaa.org/contentprotection/faq [20.02.2012] * http://www.guardian.co.uk/world/2008/nov/20/piracy-law-international-definition-commons [20.02.2012] * http://law.yourdictionary.com/infringement [20.02.2012] * http://mp3.about.com/od/glossary/g/P2P_def.htm [20.02.2012] * http://ec.europa.eu/trade/creating-opportunities/trade-topics/intellectual-property/anti-counterfeiting/ [20.02.2012] * http://www.stopacta.info/ [20.02.2012] * http://internationalauthenticationassociation.org/content/glossary.php [20.02.2012] * http://portal.bsa.org/globalpiracy2010/ [20.02.2012] * http://www.channelweb.co.uk/crn-uk/news/1881561/software-piracy-costs-uk-economy-gbp54bn [20.02.2012] * http://www.bbc.co.uk/news/uk-england-south-yorkshire-16544335 [20.02.2012] Appendix 1 – Online Piracy Statistics (http://www.go-gulf.com/blog/online-piracy 20.02.2012) Below are some facts- * 70% of Online Users Find Nothing Wrong in Online Piracy * 67% of Digital piracy sites are hosted in North America and Western Europe * 22% of all global Internet bandwidth is used for Online Piracy * 98.8% of Data transferred using P2P networks is copyrighted * 91.5% of filed available for download on Cyberlockers sites (Rapidshare, Megaupload,etc) are copyrighted material * Only 1 out of 10,000 pcs of the most popular content on the OpenBitTorrent tracker is non-copyrighted * Websites hosting pirated content receive more than 146 Million visitors per day. * $12.5 billion in economic losses each year due to Piracy in the music industry * 71,060 jobs lost in the United States every year due to Online Piracy * $2.7 billion in workers’ earnings are lost each year due to Online Piracy * 95% of music downloaded online is illegal * An average iPod contains pirated music of $800 * 42% of Softwares running in World are illegally downloaded * $59 billion of Softwares were illegally downloaded in 2010 * More than 75% of computers have at least 1 downloaded illegal application * Two-Thirds of Torrents available online are illegal * Pornography is the most pirated item on web with 35.8% followed by Movies with 35.2% * Hollywood Movie â€Å"Avatar† is the most pirated movie of 2010 and was downloaded more than 17,000,000 times * China has the Highest online piracy rate of 91% in world followed by Columbia with 90% and Russia with 80% online piracy rate. Appendix 2 – Case Study (http://uk.reuters.com/article/2011/10/01/uk-japan-trade-counterfeiting-idUKTRE79018620111001) Anti-counterfeiting agreement signed in Tokyo TOKYO (Reuters) – Governments of eight nations including Japan and the United Stated signed an agreement on Saturday aiming to cut costly copyright and trademark theft. The signing is a step towards bringing into effect the Anti-Counterfeiting Trade Agreement (ACTA), which is designed to strengthen the legal framework for intellectual property rights, said Japan’s Ministry of Economy, Trade and Industry (METI). â€Å"As with many of the challenges we face in today’s global economy, no government can single-handedly eliminate the problem of global counterfeiting and piracy,† Deputy U.S. Trade Representative Miriam Sapiro said at the ceremony, according to a copy of her remarks released in Washington. â€Å"Signing this agreement is therefore an act of shared leadership and determination in the international fight against intellectual property (IP) theft,† Sapiro said. Mark Elliot, executive vice president of the U.S. Chamber of Commerce’s Global Intellectual Property Centre, called the pact â€Å"a big victory for the American business community, workers, and IP-intensive sectors across our economy.† â€Å"This accord raises the bar on enforcement by improving cooperation among partners, harmonizing how we confront IP theft, addressing IP theft online, and setting a positive example for nations that aspire to have strong IP enforcement regimes,† Elliott said. The signing took place a year after the final round of negotiations among 11 parties — Australia, Canada, the European Union, Japan, the Republic of Korea, Mexico, Morocco, New Zealand, Singapore, Switzerland and the United States. The EU, Mexico and Swit zerland have not signed the agreement but have until May 1, 2013, to do so, according to the METI. The pact takes effect with the ratification of six parties and the METI expects an expansion of ACTA participants. (Reporting by Kaori Kaneko in Tokyo and Doug Palmer in Washginton; Editing by Robert Birsel and Vicki Allen) ——————————————– [ 1 ]. http://www.channelweb.co.uk/crn-uk/news/1881561/software-piracy-costs-uk-economy-gbp54bn [20.02.2012] [ 2 ]. http://portal.bsa.org/globalpiracy2010/ [20.02.2012] [ 3 ]. Violation of copyright, trademark or patent. http://law.yourdictionary.com/infringement [20.02.2012] [ 4 ]. http://legal-dictionary.thefreedictionary.com/piracy [20.02.2012] [ 5 ]. http://www.mpaa.org/contentprotection/faq [20.02.2012] [ 6 ]. Dovey J, Kennedy H., (2006) Game Cultures, Open University Press, Glasgow [ 7 ]. http://legal-dictionary.thefreedictionary.com/piracy [20.022012] [ 8 ]. http://internationalauthenticationassociation.org/content/glossary.php [20.02.2012] [ 9 ]. Krasilovsky M. , Shemel S., (2007) This business of

Analysis of Top Girls by Laurianne - 1369 Words

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Online Emotional Intelligence Test An Tool Or Method For...

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Some basketball fans might agree and some might disagree, but at the end of the day everyone will have their own opinion of who is better than whom. Lebron James and Michael Jordan do have many things in common even though theyRead MoreMichael Jordan Essay1085 Words   |  5 PagesMichael Jordan was born on February 17, 1963 in Brooklyn, New York, and when he was still a toddler, his parents moved to Wilmington, North Carolina. Jordan played baseball, basketball, and football as a child. He loved baseball, but his love for basketball started growing when his older brother, Larry, kept beating him in one-on-one pick up games. Because of this, Jordan was determined to become a better basketball player. Jordan played basketball for Laney High School in Wilmington, North Carolina

Snowboarding History Free Essays

As the excitement of fall winds down, many people fall into a depression. The leaves are gone, the woods are desolate, and the chill of winter air has crept upon us. While most people find this sad, I find it exciting! Why? Because it is time for my favorite sport, snowboarding. We will write a custom essay sample on Snowboarding History or any similar topic only for you Order Now Snowboarding’s a new, challenging sport that’s attracting new fans from all around the world. It has really changed since it was first invented. It’s become one of the largest and fastest growing sports in the world. Everywhere, people, including myself, are waiting for the snow to get a chance to go snowboarding. Snowboarding is the cross between surfing and skateboarding. Snowboarding use to be known as a child’s story, but now has evolved into a great sport. Since it was first invented, it has changed from a child’s sport to a new competitive sport that is great for both men and women. Some people saw snowboarding as an alternative to skateboarding, skiing, and surfing. People who could not afford to buy surfboards, like Jake Burton, used snowboarding as an alternative. Skateboarders saw snowboarding as a new sport that they could make their mark on. Nobody knows who truly invented the first snowboard. But in 1929, M. J. â€Å"Jack† Burchett invented one of the first snowboards. He used clothesline and horse reins to secure a piece of plywood to his feet. Thirty years later, Sherman Poppen, a chemical gases engineer invented â€Å"The Snurfer† as a toy for his daughter. He made the â€Å"snurfer† by bounding two skis together and putting a rope at the nose, so that the rider could hold it and keep it stable. Poppen licensed his idea to manufacturer when his daughter’s friends wanted a â€Å"snurfer† too. In 1966, â€Å"the snurfer† sold over a half million times. In 1979, Poppen left the snowboarding business after Jake Burton came up with the bindings and went back to his old profession. Jake Burton, another inventor of the snowboard, became interested in snowboarding after taking part in Poppen’s â€Å"snurfer† competitions that were organized by Poppen. His parents wouldn’t buy him a surfboard so riding the â€Å"snurfer† was a new and cool thing to do. In 1977, after he finished college, Burton moved to Londonderry, Vermont to make different types of the Snurfer. He made his first board out of laminated hardwood. In 1979, while at a Snurfer competition, Burton shocked everyone by using his new board that had the first binding. It made a big difference that allowed him to control the board and made it easier to beat the other riders. In 1969, Dimitrije Milovich, after he got the idea from sliding down a hill on a cafeteria plate in college, started making snowboards. His snowboards were based on surfboards combined with the way skis work. In 1972, he started a new company called â€Å"Winterstick†. He produced lots of snowboards and even got articles in magazines like, â€Å"News Week†, â€Å"Playboy†, and â€Å"Power†. In 1980, he left the snowboarding business, but was still known as a very important pioneer of the sport. At the same time that Jake Burton was producing his snowboards Tom Sims produced his first snowboards in 1977. Sims was an avid skateboarder who made a â€Å"snowboard† in a junior high school shop class. He made his out of carpet wood and aluminum. He glued some carpet to the top of a piece of wood and put an aluminum sheet on the bottom. He started making snowboards in 1977 in his garage with his friend and employee Chuck Barfoot. Barfoot actually made the boards and came up with the â€Å"Flying Yellow Banana†. It was a skateboard deck on top of a plastic shell with skegs. During 1980 Sims signed a skate-snowboarding deal with a big company called Vision Sports. Signing the deal helped Sims get out of his financial problems, but his friend Barfoot, was left out and tried to go into business for himself. He couldn’t compete with big competitors like Sims and Burton. The first modern competitive snowboarding contest took place in Leadville, Colorado in 1981. Then snowboarding competition took off from there and became worldwide. In 1982, the first national snowboarding race was held in Suicide Six, outside of Woodstock, Vermont. Because of the conditions of the hill, the goal of the race appeared to be mostly just surviving the race. The race was on a steep icy downhill run called â€Å"The Face†. Paul Graves put it on and Tom Simms and Jake Burton competed. Doug Bouton won first place overall. This race marked the last time that snowboards and snurfer’s raced together. In 1983, Jake Burton puts on the national snowboarding championships in Snow Valley. A couple of months later Tom Sims holds the inaugural World Snowboarding Championships at Soda Springs Ski Bowl in Lake Tahoe. That contest featured the first contest with a half pipe. In 1986 the World Snowboarding Championships moved from Soda Springs to Colorado. In 1986, a new European snowboarding generation launched. Then the Europeans began to organize their own regional events like the Swiss Championships in St. Moritz. In 1987, a group of riders and manufacturers formed the N. A. S. B. A. (National Association of State Boards of Accountancy) whose main goal was to create a unified World Cup tour with the Europeans. In 1988 N. A. S. B. A. got its wish and the first world cup was held in both Europe and the United States. It was the most expensive snowboarding contest ever. In 1994 everybody was happy because s nowboarding was declared a Winter Olympic sport. It was finally accepted as a real competitive sport and was first seen in the 1998 Olympics in Nagano, Japan. 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Woolworths Limited Strategic Implementation -Myassignmenthelp.Com

Question: Discuss About The Woolworths Limited Strategic Implementation? Answer: Introduction Woolworths Limited in the year 1931 opened its door to the public in the Cape Town of Australia. The founder of Woolworths Limited is Max Sonnenberg. The Company is having an extensive interest in retail throughout the countries such as Australia and New Zealand. It is regarded as the second largest company in Australia in terms of revenue after the retail based market Conglomerate West Farmers. The main operations of the company incorporate supermarkets (Woolworthsgroup.com., 2017) The important stakeholders and players of the Woolworths Limited are employees, customers, shareholders, suppliers, government, franchisee, unions, media organized business, interest groups and community groups and other non- governmental organizations. The recent changes in the Woolworths organization are the private changes in label, which is a response to the popularity of Aldi where the company is struggling with the decreasing growth of sales. The recent performance of Woolsworth is to catch up with Coles with its turnaround plan where the supermarket is trying to close the gap with the Coles supermarket in the financial year of the first three months. It has maintained its trading performance till now and continue to rise in future (Woolworthsgroup.com., 2017) External Analysis of Woolworths Political: Woolworths is an important organization, which is fulfilling the demands of the customers through the different outlets of retail (Gupta, 2013). The countrys political environment is associated with the organizations performance and the retail based companies which are affected out of the political climate. The political conditions in the country shapes the environment of the business which is providing the organization with a better growth opportunities The political disturbances also discourage the investors and business from entering the market. Since the functioning of the company is more or less stable, it would reduce the risk of the business (Woolworthsgroup.com., 2017; Koumparoulis, 2013). Economic: The economical factors such as recession and unemployment at a higher rate has a stronger effect on the financial performance of the entity of business as both the above mentioned factors would lead to the growth of lower sales which is finally causing the decline in the financial level. A decline in the economic condition has been pointed out due to the crisis in the global finance, which also lead to close its operations in United Kingdom. For instance, the retail industry of Australia maintained in the other parts of the world, continuing its operations despite it suffered a setback in the market of United Kingdom (Woolworthsgroup.com., 2017; Gupta, 2013). Social: Customers are regarded as the important source of revenue for the entity of business. Thus the needs identification of the targeted market and a plans development focuses on the accomplishments of those who needs are essential for the profitability based on sustainability. The company is also looking forward to indicate the shift towards healthy eating, other than offering lowest price on the different types of item. Technological: In terms of the factors of technology, the newer types of technology such as increasing the experience of shopping of the buyers, which comprise of the core area for the retail organizations. The usage of RFID has been the important part of the retail stores, which renders help to the inventorys management by keeping the availability of stock in the visitors of stores. The company has also taken the service oriented architecture to run its operations, which is focusing on the support to technology while supplying the different items across the outlets of the retail stores (Woolworthsgroup.com., 2017; Gupta, 2013). Porters five forces Bargaining powers of suppliers: As the Porters five forces stated that if there are higher numbers of suppliers, stronger the suppliers are. Therefore, to take into account the business of Woolworths particularly the Safeway super markets, whose dependence is low on the suppliers, which means the suppliers bargaining power is weak. The main reason behind this is that about the amount of marketing share of the retailing in both New Zealand and Australia (Woolworthsgroup.com., 2017; Dobbs, 2014). Customers bargaining power: The maximum customers of Woolworths are the buyers who are individual but have strong power of bargaining and that is why the low priced products is one of the important strategies of the company. New Retailers threats: The threats of new entrants are significant due to a number of reasons. Firstly, setting up stores and providing excellent quality, bringing the supermarket in competition with Coles. Moreover, Woolworths and its competitors are the key players who have access to the different types of distribution channels in the retailing industries (Dobbs, 2014). Threat of substitution: The substitute products are available in all the supermarkets of Australia. Therefore, the supermarket must come up with new competitive and innovative strategies in order to attract the customers and building the reputation of building the brand. Rivalry among competitors: The presence of the strong competitors in the retail stores of Australia and the grocery industries are trying to limit the market share of Woolworths and to the higher level of concentration (Dobbs, 2014) Opportunities based on three essential external factors In terms of politics, there is a political stability in the country Australia, therefore, the country can do its business properly without any external political problems and can further dig out the opportunities for further expansion (Woolworthsgroup.com., 2017). In terms of technology, the future of the organization can be reshaped through the presence of computerization, which would lead to the development of technology and manufacturing industries and the lifestyle changes of the customers. This in future would develop the countrys economy at a higher pace. As Woolworth is increasing its shift to the healthier food, as discussed in the PEST analysis, the fresh food future program would provide an opportunity for the new farming sustainability and productivity for a longer period of time (Woolworthsgroup.com., 2017; Hollenson, 2015). Internal Analysis of Woolworths Woolworths organization is not able to counteract the competition from the list of discounters, killer of category and specialists; they lacked a range of capabilities and understandings of the structure of market that they are capable of challenging them once the supermarket becomes an established one (Drucker, 2017). However, there are several core competencies some of which are regarded as historic and others are adapted over the times by utilizing promotional strategies, offerings of products and prices. Woolworths adapted different product, prices and technologies. The organization has been using the strategy of low price system, which is regarded as the core competency of the firm. Another important success factors are the channels of distribution. It is regarded as one of the important chain distributors in the United Kingdom (Drucker, 2017). Resources The resources that Woolworths company is having are the Retail Management Resources which includes Profit centre of Retailers, online financial training of the retail and the owners institute of the retail. Operation resources include the online digital retail and the foundation based on loss prevention (Menther, Hamann Nilsson, 2015). Information for the Growth management of retail stores which includes customer services, fixtures of stores, locations about stores, retail personnel stores security system and the software for stores based on accounting (Woolworthsgroup.com., 2017). Strengths of Woolworths Organization Most of the business of Woolworths have presented about the past few years with the growth of the sales. On the basis of the resources, the company has the ability for capital generation and in this case, the firm has the plan to expand their market by opening more stores and updating facilities (Menther, Hamann Nilsson, 2015). The organization developed a long-term relationship with the suppliers and producers. The organization developed a charter on fair trade, which encapsulates the key principles of the business relationship with retailers. The success of the organization was the channels of distributions. Strategy of the company The strategy of the company is to develop a team, reducing the processing of the costs improvements, Developing the brand based on cohesive, making the stores refreshed and updating the offerings of product (Woolworthsgroup.com., 2017; Shore et al., 2017) Analyzing the strategies The main strategy of the company is to keep the customers in the first position and accordingly they are looking forward to develop a team who can cooperate with each other and making the brand of the store famous by serving the consumers. In order to update their offerings they work on the innovations such as fresh sushi bars and serving fresh meat and fish to the consumers daily (Woolworthsgroup.com., 2017). Through these activities, they want to make their brand cohesive so that the customers are attracted to the products of the supermarkets. Implementation of Strategy Woolworths organization implement its strategy by involving themselves by creating a link with their suppliers and the firm focuses on less cute of price and more on the strategies in order to grow their sales of firm. In the future, they would implement strategy through the better use of the data analytics also looking forward to invest bigger data and the implementation of the strategic plan of four points (Woolworthsgroup.com., 2017). Possible Alternatives Proliferation of product: Broadening the target market of Woolworths by entering the pharmaceutical market and continuing the process of unrelated diversification is another recommendation (Johnson et al., 2013). Development based on people: The supermarket must recruit people who can give good quality services. The company must manage the people accordingly. Culture based on cost leadership should be integrated as a form of strategy to deliver goods and services, which would manage the products of supply chain and for that, the firm, must use the program of stock replenishment (Woolworthsgroup.com., 2017). Further Recommendations To improve their economy more and to compete with their existing competitor, the market can look forward to offer discounts on the products on special occasions, which would increase the buying nature of the consumers. Conclusion Therefore, to conclude it can be stated that Woolworths follow a particular strategy and it was judged on the basis of different strategic formulations. In order to bring improvements on the business, the company must work harder to gain its competitive advantage to gain back its reputation in the market place. References Drucker, P. F. (2017).The Theory of the Business (Harvard Business Review Classics). Harvard Business Press. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. Gupta, A. (2013). Environmental and pest analysis: An approach to external business environment.Merit Research Journal of Art, Social Science and Humanities,1(2), 13-17. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnr, P. (2013).Exploring strategy text cases(Vol. 10). Pearson. Koumparoulis, D. N. (2013). PEST Analysis: The case of E-shop.International Journal of Economy, Management and Social Sciences,2(2), 31-36. Methner, N., Hamann, R., Nilsson, W. (2015). The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. InThe Business of Social and Environmental Innovation(pp. 87-104). Springer International Publishing. Shore, A. D., Morton, A. G., Addison, A. F., Investments, A., Hahn, J., Read, A. G., ... Waterhouse,(2017) M. AGM reports published on the ASA website. Woolworthsgroup.com. (2017).Woolworths Group: Quality Brands and Trusted Retailing.Woolworthsgroup.com.au. Retrieved 21 September 2017, from https://www.woolworthsgroup.com.au/